OUR BEAUTIFUL INFINITE EXPANSIONS

Lijepe Naše Beskonačne Ekspanzije
HD video; 02:33 min, loop

PROFIT ON PROFIT ON PROFIT ON PROFIT PROFIT ON PROFIT ON PROFIT

“If you want more tomorrow, grab everything you can today. Everything. Whether this applies to institutions or individuals, the principle is the same…”

The creation of wealth – spiritual or material – is a paradox layered with contradictions. Progress seems inseparable from insatiability: it is the relentless drive to exceed what has already been achieved. Insatiability fuels the engine of advancement; without it, nothing new would emerge. Yet, upon closer observation, progress and insatiability are undeniably contradictory. Unchecked desire consumes everything in its path, like a hidden virus waiting for the right conditions to spread.

This drive shapes how we inhabit space, measure our time, and perceive our own value. Each act of accumulation both constructs and destabilizes the world around us. One achievement fuels the next, yet simultaneously erodes the foundations that sustain it.

In this dynamic, the imbalance of society and the flourishing of capitalism becomes apparent – in its countless exploitative forms, resources and power are concentrated in a small network that decides and quietly defines the possibilities and horizons of wider collective life. How long will this culture endure – the acceptance, even encouragement, of development that devours itself? Is this self-consuming momentum one of the defining traits of contemporary society?

(Any connection to the Croatian national anthem “Lijepa naša domovino” / “Our Beautiful Homeland” may be entirely coincidental.)